6 Ways to Build a Strong Company Culture

by | Aug 15, 2022 | Blog

Company Culture Matters to Workers

Creating a strong company culture is an important part of any business. It helps the team work together more efficiently and makes them feel like they’re contributing to something bigger than themselves. Good company culture can contribute to employee retention, which saves you time and money when it comes time to replace anyone who leaves. CHA-CHING!

In this article, I’ll cover what makes up a strong company culture, as well as some tips on how to build one into your organization using DEI techniques!


What is good company culture?

Good company culture is one where employees feel valued and appreciated. It’s a place where they can be themselves without fear of judgment or negative consequences. Some BS is going on when your employees are afraid to be themselves at work!



(And I can help you get rid of it!) Good company culture creates happy employees who create successful teams and products.

And guess what? It’s not enough for your company to simply have a physical office; you need to create an environment that fosters positivity and productivity among your team members. If your workplace isn’t fostering that type of environment, then it’s time for some changes! You’re overdue!


How do you create a strong company culture through DEI?

  • Develop strong and authentic relationships. The key to building a strong company culture is ensuring that everyone is connected and has a sense of shared purpose. One way to do this is by having frequent team-building activities emphasizing collaboration and developing strong relationships with co-workers, especially those from diverse backgrounds and experiences. Your company culture will be strengthened if all employees feel like they’re part of something bigger than themselves and know what makes their work meaningful. This shared vision and purpose can also be the common ground needed to bridge culture gaps between diverse employees who otherwise struggle to find ways to engage each other. I get asked all the time, “Where can I meet diverse people?” and my answer is usually, “Hopefully at work!” In all seriousness, team members are usually an untapped gold mine for making diverse connections, so be sure that your company culture creates plenty of opportunities for colleagues to engage each other.


  • Develop leaders, teams, and processes for success. As you grow your company team, it’s important to have leaders who can help develop and diversify your team into strong workers capable of achieving goals while remaining authentic to who they are. But developing and diversifying your team is only half the battle to creating a strong company culture. You must put things in place to retain the diverse talent leadership is workings so hard to attract. You should also implement regular promotion and pay audits to ensure that diverse team members are not overlooked for pay increases and promotion opportunities. This process doesn’t just benefit diverse employees, but it benefits everyone and ensures no employee or team member is overlooked.


  • Develop organizational values with diversity top of mind: Diversity is more than just a gender and color spectrum. It’s an innovation, fresh perspective, and problem-solving engine. No one wants diversity for just diversity’s sake. Diversity fits in line with other organizational values like the aforementioned. You want employees at all levels within the company structure to understand what those values diversity brings and to use those related values to make decisions and interact with their team members and their ideas.


1. Prioritize Diversity

A company culture that values diversity is strong. Diversity strengthens your team by allowing people with different backgrounds and experiences to bring their unique skills to the table. And it gives leadership access to a wider talent pool than if hiring from within your social bubble or industry circle, making it easier to find the right culture addition for each position on your team.

But what does it mean for a company culture to be diverse? Diversity is a team member’s race, gender, sexual orientation, ethnicity, and neuro and physical ability. But it’s also their food preferences, clothing choices, and how they rock their hairstyle. It is who they are. POINT. BLANK. PERIOD.

And strong company culture knows how to maximize all of those variables to get the best out of its team members.


2. Implement Inclusivity

It’s crucial to implement inclusivity into your company culture because it means valuing everyone’s different perspectives. Inclusivity is rooted in creating an environment where people feel safe enough to share ideas, experiment with new processes, and try out new products that might fail before they succeed. This openness will allow team members to take risks without worrying about losing their job if things don’t go according to plan (which they won’t).


3. Communication

One of the most important things you can do to build a strong company culture is to communicate with your employees.

Communication is key to building a strong team, and there must be an open line of communication between employees and upper management. When everyone feels heard and respected, they are likelier to feel like their ideas are valued and appreciated.

Here are some ways you can foster communication:

  • Company retreats – Having everyone in the same room makes it easier for people to share their thoughts, ask questions, and have conversations with each other. Just be sure to send out prompts and discussion ideas beforehand to be sensitive to team members with neurodiverse processing methods. To take it a step further, allow team members to submit questions, concerns, and ideas beforehand, so a designated person can share on the person’s behalf amongst the group.


  • Happy hours – It’s easy for people to sit around at work all day long without talking or interacting with each other outside of meetings or email chains. A happy hour every once in a while will help connect employees so they can build stronger authentic relationships outside of work and inside it!


  • Team building exercises (virtual) – These days, many companies use virtual tools like Slack or Teamsnap instead of traditional face-to-face meetings where everyone has access because this way, they don’t have limits on who gets invited based on geographical location alone, which means more diversity among attendees including from remote locations overseas where travel may not always be possible due budget constraints etcetera…


4. Respect

Respect. This is one of the most important elements in building a strong company culture. Respect is about valuing the time and work of your team, as well as respecting their values and ideas. It also means respecting their feelings and emotions even if those emotions are different from yours!

Respect is something to be given to every team member until it’s lost over time. If you try this approach with new employees (or even seasoned ones), they will feel valued or appreciated from the start of the business relationship. But, instead of just telling people how much respect you have for them, take measures to show them your respect for their skills and work.


5. Opportunities for growth

Growth opportunities are primary indicators of strong organizational culture. Your employees want to feel they can grow and be valued in their roles.

If you’re a small business owner, it’s important to allow your employees room for growth within the company. But if you’re running a larger company, this can be much more difficult since there are already so many people on staff who need opportunities for growth and those who are leaving due to not getting what they wanted out of their jobs. It’s important to be innovative in your approach to this. You may not be able to provide promotions. Still, you can help employees build skills that will improve their chances of upward career mobility, even if it’s not within your organization. You have to be invested in the success of your employees.

Whether running a startup or an established enterprise, providing opportunities for personal growth will help attract top talent and keep them around once they start working with your firm.


6. Feedback

Feedback is a vital part of the growth process, but it can also be uncomfortable to receive. As a manager, you are responsible for ensuring that your employees feel comfortable enough to speak up honestly and openly to create a culture where feedback is given freely.

A good way to start this process is by establishing an environment where employees feel safe sharing their opinions, even when they might not align with yours. This is important because people tend to be more open when they know their contributions won’t put them on the spot or make them feel vulnerable.

You should also give your team members clear guidelines on how and when they should provide feedback by letting them know what type of feedback you want from them and how often you want it!


Who is responsible for company culture

Strong company culture is important to every employee, from the CEO down. Your entire leadership team should be invested in ensuring that your organization has a positive and productive culture, but it’s not just about them. The best way to build an effective corporate culture is to involve everyone in it, your employees are likely the ones who can influence others most effectively, so you should let them take the lead.



Building teamwork into your culture

Teamwork is a cornerstone of strong company culture, and it’s really important to get right.

Teamwork isn’t just about how work gets done, it’s also about the people and their relationships with each other. When thinking about teamwork in your culture, ask yourself: “

  • Are my team members working together?”
  • “Are they helping each other out?”
  • “Do they feel like colleagues or peers?”

In addition to ensuring you have a clear vision for what makes for good teamwork-whether offering feedback or providing mentorship-you should also consider ways to encourage this kind of collaboration among your employees.


A strong company culture builds a happy and productive team.

As a leader, you know teamwork is important to achieving company goals. But there are many benefits of good teamwork beyond just completing tasks.

Teamwork improves the quality of your team members’ lives by making them feel like they’re part of something bigger than themselves. It also helps build a strong company culture and reputation that will attract new employees and clients, which means more growth opportunities!


Strong Company Culture Equals Successful Company

The bottom line is that company culture is important for your business’s overall health and well-being. It will help you attract top talent and increase employee retention, which in turn helps reduce turnover costs and improve productivity. But it doesn’t stop there: creating a positive culture will also lead to more satisfied customers and more referrals for your business.



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